Our founder, Aaron was recently interviewed by global architecture and design platform Rethinking The Future (RTF). In this insightful interview, we delve deep into Chapman’s artistic journey and explore his unique approach to photography. He offers profound insights into the pivotal role of storytelling within his work and generously shares the inner workings of his creative process. Moreover, he imparts valuable advice to budding photographers and individuals aspiring to establish their own creative practice, drawing from his rich experiences and successes in the industry.

Hi Aaron, we are so glad to have you as a guest on Future Talks. Thanks for joining us. How did you first become interested in photography, and what inspired you to pursue it as a career?

Very glad to be here, thanks for the invitation. I first became interested in photography because I grew bored of writing. I was a creative writing and literature major at university and landed a job as a copywriter once I’d graduated. I went from writing short stories and poetry to writing very dry, business-to-consumer content for forty hours a week. I didn’t have the energy left to write for me, but I still needed a creative outlet so I picked up a camera, figured out how to use it and off I went. To me, photography quickly became just another medium for me to pursue my true passion – storytelling.

Read the entire interview on RTF here.