A business should consider a logo refresh for several reasons. Firstly, staying relevant is crucial in appealing to a wide consumer base. A refreshed logo can signal growth, innovation, and adaptability, demonstrating a company’s commitment to keeping up with the times. Secondly, a well-executed logo update can help maintain brand recognition while giving it a contemporary look, potentially attracting new customers and rekindling the interest of existing ones. And lastly, a logo refresh provides an opportunity to refine and streamline a brand’s identity, ensuring consistency across all marketing materials and platforms, ultimately contributing to a more cohesive and memorable brand image.

Here’s one of our favourite logo refresh projects we’ve done.

JTECH

JTECH Design & Construct have solidified their standing as one of the Gold Coast’s premier builder of high-end custom homes. A logo refresh was desired to match their brand with their standing in the residential construction market. Following on from their minimal and boxed logo, AC_Office conceived a timeless custom font that retains its sleek impression while creating far more impact. The thick JTECH wordmark is seen in sharp contrast across banner signage across the city. The JTECH team are immediately recognisable on the jobsite in their black shirts. While the previous JTECH boxed logo has merit, unfortunately, trends come and go and several other builders in the Gold Coast housing industry were following suit. The logo refresh design is timeless and was carried out across all client touchpoints to reinforce the strength of the JTECH name.

View the JTECH Case Study here.