Website guide for Builders, Architects and Construction

Your website is your digital blueprint—a canvas where your projects, services, and ethos come to life. Craft it with care, letting every pixel speak of your craftsmanship. A well-designed website is the cornerstone, a virtual handshake with potential clients exploring your portfolio and diving into the soul of your construction endeavors.

A recent website we built for Tweed based construction company, Skyview Builders.

A recent website we built for Tweed based construction company, Skyview Builders.

What should a good website include? 

A good website needs to include a few key things:

  1. Information about your business
  2. The services you offer
  3. Examples of your work
  4. A way for clients to contact you

This all seems pretty straight forward. But your website also needs to represent your brand and business. The tone, words used, the colours, design, the user-experience, etc. There is more to a website than you might initially think and the difference between a average website and a great website could mean the difference between you getting a new client or not.  

So what makes a great website? 

  • First Impressions Matter: Visitors form an opinion about your website in just 50 milliseconds, highlighting the critical role of a visually appealing and well-designed site in creating positive initial impressions.
  • User Experience Influences Engagement: Thirty-eight percent of people will disengage if a website’s content or layout is unattractive, emphasizing the impact of good design on user experience and engagement.
  • Mobile Responsiveness is Non-Negotiable: With over 50% of global internet traffic coming from mobile devices, a responsive website design is crucial to ensure seamless accessibility and navigation across diverse platforms.
  • Speed Matters for Client Retention: Google notes that as page load time increases from 1 to 10 seconds, the likelihood of a mobile site visitor bouncing rises by 123%, emphasizing the importance of a fast-loading website for retaining client interest.
  • Search Engine Visibility Drives Traffic: Ninety-three percent of online experiences start with a search engine, emphasizing the role of website optimization in increasing visibility and attracting potential clients.
  • Credibility is Built Through Design: Seventy-five percent of consumers judge a company’s credibility based on its website design, highlighting the impact of a professional and trustworthy design in influencing client perceptions.
  • Information Accessibility is Key: Forty-four percent of visitors will leave a website without contact information, emphasizing the necessity of easily accessible details to prevent potential clients from abandoning the site.
  • Content Influences Decision-Making: Content marketing, costing 62% less than traditional methods, generates three times as many leads, underscoring the significance of informative website content in attracting and converting potential clients.
  • Local Search Matters for Construction Services: With 46% of Google searches seeking local information, having a website optimized for local search is crucial for construction businesses to connect with potential clients in their geographical area.
  • Competitive Edge Through Online Presence: A survey reveals that 29% of small businesses lack a website, highlighting the immediate competitive advantage gained by construction businesses with a professional online presence.

 

Contact us for a free website quote. 

 

A design focused website for JTECH with stunning animations and beautiful photography.

Choosing the Ideal Website Platform:

Selecting the right website platform is a pivotal decision, given the plethora of options like Squarespace, Wix, WordPress, Weebly, and more. Each platform caters to different needs, making it crucial to decipher which aligns with your specific requirements. Here’s an insightful breakdown of some popular choices:

Squarespace:

Squarespace suits individuals and small businesses aiming for template-based designs. While it lacks full customization and third-party plugins, it provides a streamlined solution. However, users seeking intricate customization and seamless integrations with CRM and marketing tools might find its limitations challenging. Additionally, Squarespace falls short in SEO capabilities compared to robust platforms like WordPress.

WordPress:

WordPress stands out as our top recommendation, and it’s not just our perspective—over 60% of websites are built on WordPress. With complete customization capabilities and an intuitive back-end, it caters to both tech-savvy users and those wanting an easy editing experience. Its speed, exceptional SEO functionality, e-commerce support, and compatibility with various third-party tools make it a versatile choice. The widespread familiarity among developers and agencies ensures ongoing support even if you switch providers.

Wix:

While Wix boasts effective marketing, its CMS leans towards basic functionality. Ideal for users desiring a straightforward website, it suits small businesses or solopreneurs seeking simplicity over advanced features. However, for those aspiring for a more sophisticated online presence, Wix might fall short compared to more robust platforms.

Shopify:

Unrivaled in the realm of e-commerce, Shopify leads the way with its exceptional platform for online stores. While other platforms like WooCommerce on WordPress and Squarespace offer e-commerce capabilities, Shopify outshines in user experience. Nevertheless, users should be mindful of potential expenses, with themes exceeding $150 and plugins often costing $30 per month. For businesses with extensive integrations, Shopify’s upkeep costs can accumulate, making it ideal for those with a substantial product volume.

In the ever-expanding landscape of website platforms, understanding the strengths and limitations of each option is paramount to making an informed choice aligned with your business needs.

Make your own website or hire an Agency?

In the era of easily accessible website-building tools, the question arises: should you build your own website or enlist the expertise of a professional agency? Drawing parallels to constructing a house, attempting a DIY website may result in a structure, but the craftsmanship of the average person can rarely rival that of a professional. Much like a poorly built house, a subpar website can do more harm than good, potentially misrepresenting your brand and projects.

An amateurishly constructed website may lead potential clients to question the caliber of your work. On the flip side, an impeccably designed website, crafted by a professional agency, not only showcases your business and projects in the best light but also instills confidence, fosters trust, and establishes valuable connections with clients.

Consider your investment in a website, brand, and marketing as a strategic move, especially for builders, architects, and those in the construction industry dealing with substantial projects. A professionally designed website has the potential to generate a significant return on investment by attracting more clients, building credibility, and enhancing the overall perception of your work.

The initial investment in a quality website is akin to planting seeds that yield substantial results. If your website secures an additional 10 projects per year, the revenue generated can far surpass the initial cost. A well-designed website typically pays for itself within the first six months, with a lifespan ranging from 2 to 10 years, contingent upon regular maintenance and updates showcasing your evolving projects.

For those envisioning business growth, an increased client base, and amplified annual turnover, investing in a professionally designed website by a reputable agency becomes an undeniable necessity. It’s a strategic move that not only elevates your online presence but becomes a cornerstone for long-term success in the competitive landscape of the construction industry.

 

View our services 

 

A catalogue style website we built for Stone Style.[/caption]

Conclusion

Investing in a quality website is sowing seeds for the future. The costs, like seeds planted, yield more than imagined—10 extra projects a year could outweigh initial expenses. A well-made site repays in six months, enduring 2 to 10 years with regular updates.

For those eyeing growth, an expanded clientele, and heightened turnover, the choice is clear—a professionally designed site is the cornerstone. It’s not just a move; it’s a lasting mark in the rugged landscape of the construction industry. In this digital journey, remember, your website isn’t just virtual; it’s the bedrock upon which your construction legacy stands.

If you have any questions about a website for your business please reach out, we would love to help. Contact us here. 

Designer, developer and strategist at AC Office.

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